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Lead assignment

The right person gets every lead in seconds.

Rules read the first message, form or ad name and send each lead to the right team. Round robin and capacity keep work fair, and any lead not contacted in time moves to the next person.

Starter and Growth
Assignment rules
Example
Message contains "implant"Implants team
Ad name contains "Dubai"UAE branch
Everything elseRound robin
Not contacted in 15 minReassign
Plan
Starter and Growth
Setup
About 10 minutes
Rule types
Keyword, ad, form, branch
Fallback
Reassign after N minutes

What is lead assignment?

Lead assignment, or lead routing, decides who owns a new lead the moment it arrives. Good rules match leads to the person best placed to close them and stop leads from sitting unowned. salestrack routes by keyword, ad, form, branch, workload or round robin, and reassigns leads nobody touches.

New leads RRahulKeyword: villaSSaraRound robinAAmitCapacity: 4 open
Why it matters

Fast, fair and automatic

Keyword rules

Route by words in the first message, form answers or ad name.

Round robin

Share leads evenly across a team.

Capacity-based

Send more to people with fewer open leads.

Keep in branch

Leads stay with the branch they came for.

Returning leads

A repeat enquiry goes back to its previous owner.

Reassign if idle

Not contacted in N minutes? It moves on.

Rules

How do assignment rules work?

Rules run top to bottom the moment a lead arrives. The first rule that matches decides the owner or team. A final catch-all rule makes sure nothing is left unassigned.

  • Match on first message, form field, ad, campaign or branch
  • Assign to a person, a team or a round robin
  • Drag to reorder rule priority
Rule order
1 · "implant" in messageImplants team
2 · Ad contains "Dubai"UAE branch
3 · Everything elseRound robin
Fairness

How do I share leads fairly?

Round robin gives each available person the next lead in turn. Capacity mode sends more to people with fewer open leads. People on leave switch themselves to unavailable and stop receiving new leads.

  • Round robin within a team
  • Capacity limits per person
  • Availability switch in My day
Team load · now
Divya12 open
Rahul9 open
SaraOn leave
Speed

What if nobody replies?

Set a reassign timer. If the owner does not contact the lead within, say, 15 minutes, it moves to the next person and the manager is notified. Speed to lead becomes automatic.

  • Reassign after N minutes
  • Office-hours aware
  • Manager alert on reassignment
Reassignments · today
Kevin O. · 15 minTo Rahul
Neha P. · 15 minTo Divya
Missed leads0
Who uses it

One feature, three views

Each role sees what it needs. Pick a role.

Owners stop losing leads to slow replies

Every lead has an owner within seconds, across every branch.

  • No unowned leads
  • Branch-aware routing
  • Speed to lead by team
Before and after

What changes for your team

Switch between a typical week without salestrack and the same week with it.

Rules assign every lead instantly
Work shared by round robin or capacity
Idle leads reassigned after 15 minutes
Returning leads go back to the same owner
How it works

Set it once, it runs all day

  1. Create teams

    Group people by product, branch or language.

  2. Add rules

    Keyword, ad, form, branch or round robin.

  3. Set a fallback

    Reassign if a lead is not contacted in time.

  4. Watch it work

    Every new lead shows its owner and timer.

FAQ

Lead assignment: frequently asked questions

Can I route leads by ad or campaign?

Yes. Rules can read the ad name, campaign or form, so leads from a Dubai ad can go to your UAE team.

What happens if nobody replies?

Set a reassign rule — for example, if a lead is not contacted in 15 minutes it moves to the next available person.

Can staff mark themselves unavailable?

Yes. The availability switch in My day stops new leads coming to someone on leave or in a meeting.

Does routing work for WhatsApp chats too?

Yes. Click-to-WhatsApp and inbound chats follow the same rules as lead-form leads.

What is round robin lead distribution?

Round robin gives each available team member the next new lead in turn, so leads are shared evenly.

Can I route by language?

Yes. Use keyword rules on the first message, or route by the ad or form language, to send Arabic or Hindi enquiries to the right person.

Do rules respect office hours?

Yes. Outside office hours the AI agent can reply first and leads are assigned when the team is back. [CONFIRM: office-hours settings]

Is lead assignment on the Free plan?

Basic assignment is available on Free. Keyword rules, capacity and reassign timers are on Starter and Growth.

More questions? Email info@salestrackcrm.com or WhatsApp +91 80860 14345.

Get started

Close more. Chase less.

Start free today, or book a 20-minute demo and we'll set up your first WhatsApp number and assignment rules with you.

1Sign up and verify by WhatsApp or email
2Connect your WhatsApp number in minutes
3Link Meta lead ads and start replying