UtilityWelcome
Lead welcome
Hi {{1}}, thanks for your interest in {{2}}. A specialist will message you here in a few minutes.
1 = name, 2 = product
MarketingWelcome
Ad lead first touch
Hi {{1}}, you asked about {{2}} on Instagram. Want prices and a few options?
Reply STOP to opt out.
Mention exactly what they asked about
UtilityReminders
Appointment reminder
Hi {{1}}, a reminder of your appointment on {{2}} at {{3}}. Reply 1 to confirm or 2 to reschedule.
1 = name, 2 = date, 3 = time
UtilityReminders
Site visit reminder
Hi {{1}}, your visit to {{2}} is tomorrow at {{3}}. Here is the location pin.
Add a location button
UtilityReminders
Payment due
Hi {{1}}, a gentle reminder that {{2}} is due on {{3}}. Pay securely here.
Add a URL button
MarketingFollow-up
Quote follow-up
Hi {{1}}, did you get a chance to look at the {{2}} quote? Happy to answer any questions.
Reply STOP to opt out.
Send 2–3 days after a quote
MarketingFollow-up
After visit
Hi {{1}}, thanks for visiting today. Here are the details we discussed for {{2}}.
Reply STOP to opt out.
Send the same evening
MarketingOffers
Limited-time offer
Hi {{1}}, {{2}} is {{3}} off until Sunday. Want me to hold one for you?
Reply STOP to opt out.
Keep offers specific and dated
MarketingOffers
New launch
Hi {{1}}, we just launched {{2}}. Would you like the brochure?
Reply STOP to opt out.
Add a quick-reply button
MarketingRecall
Six-month recall
Hi {{1}}, it’s been six months since your last {{2}}. Book your next visit this week?
Reply STOP to opt out.
Great for clinics and services
MarketingRecall
Win-back
Hi {{1}}, we haven’t heard from you in a while. Is {{2}} still on your list?
Reply STOP to opt out.
Send once, then stop
UtilityReviews
Feedback request
Hi {{1}}, thanks for choosing us. How was your experience with {{2}}? Reply with a number from 1 to 5.
Follow 5s with a review link
Approval is decided by Meta. Marketing templates should include an opt-out, such as "Reply STOP to opt out".