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Broadcasts & templates

WhatsApp broadcasts with the cost shown first.

Build templates that pass Meta review, send to opted-in segments, schedule campaigns and see the wallet cost before anything goes out — then track delivered, read, replied and failed.

Official WhatsApp Business API — no ban risk
Broadcast · Festive offer
Example
Audience2,340 opted-in
TemplateApproved
Estimated costShown before send
RepliesInto the inbox
Plan
Starter and Growth
API
Official WhatsApp Business
Pricing
Prepaid wallet
Reports
Delivered, read, replied

What is a WhatsApp broadcast?

A WhatsApp broadcast sends an approved template message to many opted-in contacts at once — for offers, reminders, recalls or announcements. On the official API each message is charged by Meta per country and category; salestrack shows that cost before you send and routes replies to your team.

ABCDEF
Why it matters

Campaigns people actually read

Guided template builder

Live preview and rule checks before submission.

Smart segments

Lists that update themselves by stage, source or tag.

Cost before send

See the exact wallet cost of every campaign.

Low-balance guard

Never send half a campaign.

Full report

Delivered, read, replied, failed — and retry.

Opt-out built in

"Stop promotions" respected automatically.

Templates

How do I get templates approved?

The guided builder walks you through category, header, body, variables and buttons, shows a phone preview and flags common rejection reasons before you submit to Meta.

  • Marketing, utility and authentication categories
  • Variables with sample values
  • Rule checks before submission
Template · festive_offer
CategoryMarketing
Opt-out lineIncluded
StatusApproved
Audience

Who receives the broadcast?

Only opted-in contacts. Build segments from stage, source, tag, branch or last activity; segments update themselves as leads move.

  • Auto-updating segments
  • CSV import with column matching
  • Opted-out contacts excluded automatically
Segment · Recall due
Last visit > 6 monthsRule
Opted inRule
Contacts1,184
Results

How do I know it worked?

Each broadcast shows delivered, read, replied and failed, with one-click retry for failures. Replies land in the shared inbox with an owner, so no answer is missed.

  • Delivery and read rates
  • Replies routed to owners
  • Retry failed messages
Report · Festive offer
Delivered96%
Read71%
Replied14%
Who uses it

One feature, three views

Each role sees what it needs. Pick a role.

Owners control the spend

Every campaign shows its cost before sending and its results after.

  • Cost preview
  • Low-balance guard
  • Results by campaign
Before and after

What changes for your team

Switch between a typical week without salestrack and the same week with it.

Official API, opted-in audiences only
Templates checked before submission
Cost shown before you press send
Replies land in the shared inbox with an owner
How it works

Audience, template, schedule, send

  1. Pick an audience

    A list or an auto-updating segment.

  2. Choose a template

    Or build one with the guided editor.

  3. Check the cost

    See the price and your balance.

  4. Send or schedule

    Then follow replies in the inbox.

FAQ

Broadcasts & templates: frequently asked questions

How much does a WhatsApp broadcast cost?

Meta charges per delivered template message by country and category. In India the salestrack wallet charges ₹1.20 per marketing broadcast message and ₹0.25 per utility broadcast message, before GST. You see the total before sending.

Can I send to any list of numbers?

Only to people who have opted in to hear from you. This protects your number and is required by WhatsApp policy.

How long does template approval take?

Often minutes, sometimes longer. The guided builder checks common rejection reasons before you submit.

Can I schedule broadcasts?

Yes. Pick a date and time, and salestrack sends it from your wallet balance.

What is the difference between marketing and utility messages?

Marketing messages promote offers and products; utility messages are transactional updates like reminders and confirmations. Utility is cheaper, and Meta decides the category on approval.

Will broadcasting get my number banned?

Sending through the official API to opted-in contacts with approved templates is the safe route. Quality drops if many people block or report you, so keep messages relevant.

Can I personalise each message?

Yes. Templates support variables such as name, product, date and link, filled from lead fields.

Do broadcasts work in the UAE, Saudi Arabia and the UK?

Yes. Broadcasts work wherever WhatsApp Business is available; prices follow Meta’s rate for each country.

More questions? Email info@salestrackcrm.com or WhatsApp +91 80860 14345.

Get started

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2Connect your WhatsApp number in minutes
3Link Meta lead ads and start replying