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For institutes and coaching

Answer admission enquiries at midnight and enrol more students.

Students and parents enquire from ads late at night. salestrack replies instantly on WhatsApp, routes by course to the right counsellor and follows up until enrolment — with course-wise conversion reports.

Coaching institutesColleges and schoolsOnline courses
Parent of Aditya · NEET courseInstagram · NEET 2027
What are the fees for the NEET repeater batch? Is there a scholarship test?
Fees start at ₹85,000 and the scholarship test is on Sunday. Shall I register Aditya?
Enquiry
Counselled
Test / demo
Enrolled
Routed to Medical counsellors in seconds · example

What is an education CRM?

An education or admission CRM tracks enquiries from students and parents through counselling, demo classes or tests to enrolment. salestrack does it on WhatsApp, the channel families use, and shows which campaigns produce enrolments.

AIsalestrack AI agentreplies in seconds Is the 2BHK still available? Yes! Two units left.What budget should I share? Around 80 lakh Qualified · Hot
The leak

Admission season moves fast

Enquiry spikes after every ad

Counsellors cannot reply to hundreds of chats at once.

Parents and students both enquire

Duplicates and confusion over who spoke to whom.

No view of course-wise conversion

Which course ads fill seats, and which do not?

How salestrack helps

Built for admission cycles

Routing rules
Contains "NEET"Medical team
Contains "JEE"Engineering team
Out of hoursAI agent
Lead assignment →
A day with salestrack

An admission enquiry, from ad to enrolment

  1. 11:40 pm Parent enquires from Instagram The AI agent answers fees and the scholarship test date.
  2. 11:42 pm Lead tagged NEET Routed to the medical counselling team for the morning.
  3. 10:00 am Counsellor calls with context The AI summary shows course, budget and preferred centre.
  4. Day 7 Enrolled Test reminder and fee deadline messages go out automatically.
Measure what matters

The numbers education teams track in salestrack

Every number below is built in — no spreadsheets, no exports.

Cost per enrolment
Ad spend divided by enrolments, by course and campaign.
Enquiry-to-counselling rate
How many enquiries get a counselling call.
Demo-to-admission rate
Conversion from demo class or test to enrolment.
Counsellor reply time
Median first reply by counsellor during admission season.
Ready-to-use WhatsApp templates

Messages your students and parents will answer

Utility

Test reminder

Hi {{1}}, the scholarship test is on Sunday at 10 am at our Kakkanad centre. Reply 1 to confirm.

Marketing

Batch opening

Hi {{1}}, a new evening batch starts next Monday. Seats are limited — want to reserve one?

Utility

Fee due

Hi {{1}}, the first instalment for {{2}} is due on Friday. Pay here: {{3}}

Browse the template library

FAQ

CRM for education: frequently asked questions

Can parents and students be one lead?

Yes. Leads match by phone, and you can add a second contact to the same lead.

Can the AI agent answer fee questions?

Yes, from the fee and batch information you give it.

Does it handle large enquiry spikes?

Yes. The AI agent replies first and rules spread chats across counsellors.

Can I track demo-class attendance?

Add it as a pipeline stage and see conversion from demo to enrolment.

What is the best CRM for coaching institutes?

One that replies on WhatsApp instantly, routes by course, follows up automatically and reports enrolments by campaign. salestrack does all four.

Can I manage multiple centres?

Yes. Each centre is a branch with its own leads, targets and reports.

Can I send fee reminders on WhatsApp?

Yes, as utility templates with payment links, which cost less than marketing messages.

Is salestrack used by institutes outside India?

Yes. It works in the Gulf, Africa, the UK and North America.

Talk to us: info@salestrackcrm.com · WhatsApp +91 80860 14345

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