LAUNCH Start free. Paid plans from $29 a month. See pricing →
For dealerships

From ad click to test drive to delivery.

Car and bike enquiries from Meta ads reach the right showroom and salesperson in seconds, test drives get booked on WhatsApp, and owners see cost per booking by model and campaign.

Car dealershipsTwo-wheeler showroomsUsed-car dealers
Kevin O. · SUV enquiryMeta · SUV festive offer
What is the on-road price of the SUV top variant? Any exchange offer?
On-road ₹18.4L with ₹40,000 exchange bonus this month. Shall I book a test drive tomorrow?
Enquiry
Test drive
Quote
Delivered
Routed to Showroom 2 sales in seconds · example

What is an automotive CRM?

An automotive CRM tracks vehicle enquiries through test drives, quotes, finance and delivery, by showroom and salesperson. salestrack does it on WhatsApp and connects each booking to the ad that started it.

New leads RRahulKeyword: villaSSaraRound robinAAmitCapacity: 4 open
The leak

Buyers compare three showrooms at once

Slow replies lose the buyer

The first showroom to reply with a price usually gets the test drive.

Leads split across showrooms

Nobody knows which branch owns which lead.

No ROI by model

Which model campaigns actually produce bookings?

How salestrack helps

Built for showrooms

Routing
Ad "Kochi"Showroom 1
Ad "Thrissur"Showroom 2
Idle 15 minReassign
Lead assignment →
A day with salestrack

A festive-offer lead, from ad to delivery

  1. 7:50 pm Lead from the SUV ad The AI shares the on-road price and exchange offer.
  2. 7:52 pm Routed to the nearest showroom Location rule assigns it to Showroom 2.
  3. Next day Test drive Booked from the inbox; reminder sent the evening before.
  4. Day 7 Booking and delivery Quote, EMI and offer follow-ups lead to a booking.
Measure what matters

The numbers automotive teams track in salestrack

Every number below is built in — no spreadsheets, no exports.

Cost per test drive
Ad spend divided by test drives, by model.
Test-drive-to-booking rate
Conversion by salesperson and showroom.
Reply time by showroom
How fast each branch answers.
Bookings by campaign
Which ads produce bookings, not just enquiries.
Features you will use

Built for how automotive teams sell

Lead assignment

Route by showroom and model.

Learn more →

WhatsApp team inbox

Several showroom numbers, one inbox.

Learn more →

Meta ads ROI

Cost per booking by model.

Learn more →

Sales targets

Monthly targets per showroom.

Learn more →
Ready-to-use WhatsApp templates

Messages your buyers will answer

Utility

Test drive reminder

Hi {{1}}, your test drive of the {{2}} is booked for tomorrow at {{3}}. Reply 1 to confirm.

Marketing

Festive offer

Hi {{1}}, festive offers on the {{2}} end this Sunday. Want a final quote?

Utility

Delivery update

Hi {{1}}, your {{2}} is ready for delivery. When would you like to pick it up?

Browse the template library

FAQ

CRM for automotive: frequently asked questions

Can each showroom have its own number?

Yes. Connect several WhatsApp numbers to one inbox, each routed to its showroom.

Can I track test drives?

Yes, as a pipeline stage with reminders and follow-ups.

Does it work for two-wheelers?

Yes. Any dealership that sells through ads and WhatsApp.

Can managers compare salespeople?

Yes — response time, test drives and bookings per person.

What is the best CRM for car dealerships?

One that answers price questions instantly, books test drives on WhatsApp, routes by showroom and shows cost per booking by model.

Can I share brochures and price lists?

Yes, as images or PDFs in chats or templates.

Can I track finance and exchange?

Add finance and exchange as pipeline stages or fields and follow up on each.

Is it used by dealers in the Middle East?

Yes. salestrack works across the Gulf, India, Africa, the UK and North America.

Talk to us: info@salestrackcrm.com · WhatsApp +91 80860 14345

Get started

Close more. Chase less.

Start free today, or book a 20-minute demo and we'll set up your first WhatsApp number and assignment rules with you.

1Sign up and verify by WhatsApp or email
2Connect your WhatsApp number in minutes
3Link Meta lead ads and start replying