Cost per customer is your ad spend divided by the number of leads that actually paid. Cost per lead only counts enquiries, so a cheap-lead ad can still be your most expensive way to win a customer. salestrack tracks each lead from the ad that brought it to the deal it closed, so both numbers sit side by side for every ad.
Click a campaign to open its ad sets and ads.
Example data. Your report uses your own Meta and Google spend and your own closed deals.
Link Meta and Google Ads. Spend syncs by campaign, ad set and ad.
Lead forms and Click-to-WhatsApp chats arrive tagged with the exact ad.
Won deals carry a value, so revenue attaches to the ad automatically.
Cost per customer and ROAS by ad, branch and product.
Most teams stitch Meta lead ads to WhatsApp with Zapier, then guess at ROI in a spreadsheet. salestrack does the whole path natively.
| Step | Zapier + sheets | salestrack |
|---|---|---|
| Lead form to WhatsApp | A zap per form | Native |
| Click-to-WhatsApp source | Lost | Tagged to the ad |
| Team inbox and owner | No | Yes |
| Revenue per ad | Manual | Automatic |
| Breaks when a form changes | Often | No |
Meta lead-form leads and Click-to-WhatsApp chats carry campaign, ad set and ad identifiers. salestrack stores them on the lead, so when the deal is won its value is attributed to that ad.
Yes. Google Ads spend and leads appear alongside Meta, so you can compare cost per customer across both.
Yes. Give your agency a role that sees the ads and ROI reports without access to customer phone numbers.
It depends on your margins and deal size. The useful question is which ads return more than they cost — salestrack ranks every ad by that, so you know where to move budget.
Return on ad spend: revenue from an ad divided by what the ad cost. 5x means every dollar spent returned five.
Yes. Chats from Click-to-WhatsApp ads keep their campaign and ad, so won deals are credited to the right ad.
No. You still run campaigns in Meta Ads Manager. salestrack adds what Ads Manager cannot see: which leads became customers and how much revenue each ad produced.
Ad spend for a campaign, ad set or ad divided by the number of leads from it that became won deals in salestrack.
salestrack serves teams in India, the UAE, Qatar, Bahrain, Kuwait, Saudi Arabia, Africa, the United Kingdom and North America, with support on WhatsApp and email.
salestrack CRM is made by Dentobees Innovations LLP in Kozhikode, Kerala, India — the team behind Dentobees, the dental clinic software used by 1,000+ dentists.