What is the best WhatsApp CRM for businesses in India?

There is no one best WhatsApp CRM for every Indian business. A D2C brand sending order updates and festive offers needs something different from a clinic or a real estate team turning Meta ad leads into visits. Start from your main job, then check a few must-haves. Below are the criteria we suggest and several tools worth a look, including our own product, clearly labelled.

How to choose

• Official WhatsApp Business API. Avoid tools that automate WhatsApp Web. WhatsApp's Help Center says not to bulk message or auto-message from the app.
• Team inbox. Several people replying from one number, with each chat assigned to an owner.
• Lead management. An owner, stage, notes and next step on every lead, not just a chat history.
• Lead sources. Leads from Meta ads, Click-to-WhatsApp ads, website forms and sheets in one list.
• Broadcasts and follow-ups. Approved templates to opted-in segments, and sequences that stop on reply.
• Reporting. Reply speed, conversion by stage and, if you run ads, cost per customer by ad.
• Clear costs. Subscription model (per agent, per user or per plan) plus how Meta's message charges are billed.
• Support. Help on WhatsApp or phone during Indian business hours.

Options to consider

Descriptions come from each company's own website, checked on 1 November 2026. Prices change often, so see each pricing page.

Tool	What it says it does	Often a good fit for
AiSensy	WhatsApp marketing platform on official APIs: broadcasts, no-code chatbot flows, Click-to-WhatsApp ads; says it has a free forever plan	Marketing-led businesses that want broadcasts and chatbots at low entry cost
Wati	WhatsApp-focused messaging with a team inbox, broadcasts, chatbots and AI agents, and 100+ integrations including Salesforce, HubSpot and Zoho CRM; 7-day trial	Support and marketing teams that want automation and integrations with an existing CRM
Interakt	WhatsApp-first engagement platform with an omnichannel inbox, campaigns, chatbot builder, AI agents, Shopify integration and a separate Sales CRM product; 14-day trial	D2C and e-commerce brands, especially on Shopify
DoubleTick	WhatsApp operations platform for many numbers, with team inbox, broadcasts, bot studio, CRM integrations and mobile apps	Larger teams running many WhatsApp numbers or departments
Kommo	AI CRM for messaging-based sales across WhatsApp, Instagram, TikTok and more, with pipelines, Salesbot and per-user plans; 14-day trial	Sales teams selling across several messaging channels
salestrack (our product)	WhatsApp-first sales CRM: leads from Meta ads, Click-to-WhatsApp, Google Sheets and website forms in one list, shared inbox, assignment rules, follow-ups, broadcasts and cost per customer by ad	Teams that get leads from Meta ads and WhatsApp and need pipeline, follow-up and ad ROI in one tool

How to shortlist

1. Write down your top three jobs: for example, reply to ad leads fast, follow up for a week, see which ads bring customers.
2. Pick two or three tools that are built for those jobs.
3. Run a trial with real leads for a week, with the people who will use it.
4. Compare the total monthly cost for your team, including Meta's message charges.

Our side-by-side pages: salestrack vs Wati, vs AiSensy, vs Interakt and vs Kommo.

How salestrack helps

salestrack CRM by Dentobees is built for sales teams that sell on WhatsApp, in India and abroad. It focuses on the path from enquiry to customer: one lead list, assignment rules, a shared inbox and Meta ads ROI. It also includes ready-made chatbots, ready-to-use workflows and drip campaigns that run on any connected number. If your main need is e-commerce notifications, a marketing platform may suit you better. salestrack starts free; see pricing.