What are the best Wati alternatives?

Wati is a well-established WhatsApp Business platform. People look for alternatives for different reasons: a lower entry price, a free plan, a different AI agent, or a proper sales CRM on top of WhatsApp. Start with what Wati does well, then match the alternative to the gap you actually have. All facts below are from each company's own website, checked 1 November 2026.

What Wati is good at

• A shared team inbox that brings WhatsApp and other chat channels together.
• Broadcasts, a no-code chatbot builder and Astra AI agents with hand-off to humans.
• Click-to-WhatsApp ads, Instagram automation and TikTok support.
• A large integration list, including Shopify, HubSpot, Salesforce and Zapier.
• Scale: the site says it serves 16,000+ businesses and shows an Official Meta Business Partner badge.

Plans are Growth, Pro and Business, with a 7-day free trial and no free plan listed. Pipeline management is listed on the Business plan. For current prices, see their pricing page.

Wati alternatives compared

Tool	What its site focuses on	Consider it if
AiSensy	WhatsApp marketing for startups and SMBs: broadcasts, chatbots, Click-to-WhatsApp ads, AI agents	Broadcasts are your main use and budget matters
Interakt	WhatsApp platform for marketing, sales and support, with Shopify features and a Sales CRM add-on	You sell online and want catalogue and Shopify features
Gallabox	Omnichannel AI agents across WhatsApp, Instagram, voice and web chat, plus pipeline management	You want AI agents across several channels
respond.io	AI-powered conversation platform for B2C businesses across WhatsApp, TikTok, Instagram, Messenger, calls and email	You run many channels and want one thread per customer
DoubleTick	Running WhatsApp across many numbers and teams, with mobile apps and AI agents	You have large teams or many numbers
salestrack (our product)	WhatsApp-first sales CRM: lead routing, pipeline, follow-ups, targets and Meta ads ROI	You sell from Meta ads and need to track leads to revenue

How to choose

1. Name your main job. Broadcasting, customer support or sales follow-up need different tools.
2. Check what is an add-on. AI agents, CRM, extra users and integrations are often priced separately.
3. Remember Meta's charges. Every provider passes on Meta's per-message charges, which vary by country and category. Ask how each shows costs before you send.
4. Trial with real leads. Run a week of real enquiries through your top two choices.

When salestrack fits better

salestrack is a better fit if your team sells, not just messages: leads from Meta ads, Click-to-WhatsApp ads, Google Sheets and website forms land in one list, are routed to the right person, and are followed up to a won deal with cost per customer by ad. If you mainly need broadcasts or e-commerce automation, Wati or a broadcast-first tool may suit you better. See our side-by-side salestrack vs Wati comparison and pricing.