How WhatsApp message charges work

Your salestrack plan and your WhatsApp messages are paid for separately. The plan covers the software. WhatsApp messages are charged by Meta, and salestrack takes that charge from a prepaid wallet. This guide explains what decides the cost of a message and where you can see it.

What decides the cost of a message

Meta charges per delivered message. You pay for each message that reaches the customer, not for a whole conversation.
The category of the message. Templates are sorted into categories such as Marketing (offers, campaigns), Utility (updates about something the customer already asked for, like a booking) and Authentication (one-time codes). Each category has its own price.
The customer's country. The price depends on the country code of the phone number you send to.
Replies inside the 24-hour window. Free-form replies to a customer who messaged you are billed differently from templates. Your wallet usage shows how many were free and how many were charged.
Chats from click-to-WhatsApp ads. When a chat starts from one of these ads, it stays free for 72 hours.

Where to see the exact cost

Before a broadcast. salestrack shows the cost of every broadcast before you send it. The estimated amount is set aside from your wallet when sending starts.
Before a template in the Inbox. When the reply window is closed and you send a template, the cost is shown first.
In Settings › Billing & wallet. Wallet usage breaks this month's spend into rows such as marketing and utility messages, chat replies, chats from WhatsApp ads, the AI agent and SMS, with count, rate and amount for each.
Message prices by country. On the same page, a table lists the price for Marketing, Utility, Authentication and Chat replies in each country. Your country is highlighted, and you can switch between ₹ INR and $ USD or search for a country.

How the wallet pays

The wallet is debited for each message when it is sent.
Failed messages are refunded to your wallet.
For broadcasts, if your balance is too low for the whole audience, salestrack offers to send to the first part of the list only, or to recharge first.
The same wallet also pays for the AI agent and SMS.
You get a GST invoice for every recharge.

Questions about a charge

Check Wallet usage in Settings › Billing & wallet first. If a charge still looks wrong, message us on WhatsApp at +91 80860 14345 or email harshad@dentobees.com with the date and the broadcast or chat.